Howies versus Levis
This is why I like Howies so much, apart from the fact that they make great clothes.
We thought we could put our own name on our jean wherever we liked. It seemed like common sense to us. In the same way as a car manufacturer can put their name on the boot, the bonnet, the grill, hey on the roof if they want. Or an orange juice maker can put his name on the carton on any side he chooses. That assumption is a big mistake if you make jeans. Somehow, Levis have attained a patent on the position of the tab. [More…]