I received a letter today from ilscorp. They offer:
DOMAIN NAME SUBMISSION TO 20 MAJOR SEARCH ENGINES
EIGHT KEYWORD / PHRASE LISTINGS
QUARTERLY SEARCH ENGINE POSITION AND RANKING REPORTS
All for a price of £47.50 annually.
Apart from the style of the letter (presented as a bill, but stating that it is not a bill), they are lying.
In fact, they are not actually lying. They don’t actually state what their services will achieve. Not very much would be my guess.
Submission is not necessary and does not guarantee inclusion in our index.
I wonder what they mean by 8 keyword / phrase listings. I’m intrigued what information they will present in their reports.
Most of all, I wonder how many people will fall for it.
If you want to optimize your site, there is no substitute for good content. There are no shortcuts, as Roger Johannson describes in his basics of search engine optimisation.
Beware of certain techniques advocated by certain search engine optimisation consultants!